Some facts and trends are found on this page about the various
sizes of movie paper.
One Sheets (27x41)
One Sheets have always been the basis of movie posters, and
are the only ones to have run the course from the earliest days of the medium until today's megaplexes (even having been adopted
by the video industry.) Most of the older ones were folded and 27x41; from around the late 80s to date they were mostly
27x40 and rolled. Of course, there are exceptions (always noted) on both end. Many but far from all of recent
years' one sheets were printed double-sided for backlight display.
For a great many films, mainly exploitation, only a one sheet
(and usually stills) exists. After the half sizes were stopped being made in the mid 80s, one sheets have been the only
domestically distributed posters, except for the large banners that have become prevalent in recent years.
Advance one sheets exist on many titles, and up to 4 different
styles have been made on many titles. Review and award issues, considered original release if from the original run,
are also abundant.
The first double-sided one sheet that I personally know of
is Midnight Run, from the summer of 1988. Please advise for inclusion any from earlier times.
Lenticular 3-D one sheets have proven some of the hardest
to find for collectors.
Lobby Cards (11x14)
11x14 Lobby Cards were usually produced in sets of 8, though
a good many were made in sets of only 4. We carry a great deal of sets, plus many, many single cards from a huge variety
of films from the 1940's until the days in the 1980's when the cards stopped showing up domestically. Lobby cards
are still produced for release internationally but are no longer used in the U.S.
Title Cards were produced for many movies throughout the 1920s
until they largely disappeared in the 1960s. Some studios occasionally produced a title card thereafter (mainly Disney
and the odd independent.)
In addition to the 4 and 8 sets, some would occasionally be
released with odd numbered cards (7, 9, etc.) Disney released some of these in the 1970s.
Insert Posters (14x36)
Inserts were a popular format until the studios ceased production
of them, along with virtually every other format other than one sheets, in the early to mid 1980s. As with any paper,
the differences varied on a title by title basis. For any given movie, any of the formats stood the chance on being
the standout piece, and with many others, especially as the years passed on, the designs were identical.
Half Sheet Posters (22x28)
The 22x28 half sheet poster is another of the many poster
sizes that is no longer made today. Half sheets were produced up until around 1985, though most studios stopped
them even earlier. Many titles in the 40s and 50s were available in A and B styles with varying differences - sometimes
just a slight photo angle, others a drastically different design.
Fox was one of the last studios to produce half sheets; Warners
and others had abandoned the format during the first couple of years of the decade.
Thanks to Fred at www.thecinematrade.com for the information above